The electric vehicle (EV) market in India is evolving rapidly, and MG Motor India has firmly established itself as a trailblazer with the launch of the MG Windsor EV in September 2024. Combining advanced technology, impressive range, and innovative ownership options, the Windsor EV is reshaping the EV segment and attracting eco-conscious buyers and tech enthusiasts alike.
Let’s look into what makes the MG Windsor EV stand out in a competitive market.
Design
The MG Windsor EV boasts a sleek, aerodynamic design that’s as functional as it is visually striking. Its closed front grille, sharp LED headlights, and smooth flowing lines reduce drag and improve efficiency while giving the car a futuristic appeal. The panoramic glass roof, which stretches from the windshield to the rear, adds to the modern design while providing UV protection and electronic dimming functionality. MG has successfully merged aesthetics with utility, making the Windsor EV a head-turner on the road.
Technology
Inside, the Windsor EV is a tech lover’s dream. The centerpiece is a 14-inch floating touchscreen infotainment system, powered by MG’s iSMART technology, offering over-the-air updates, seamless connectivity, and intuitive features. The 7-inch fully digital instrument cluster delivers customizable information, while the heads-up display projects critical data onto the windshield for a distraction-free driving experience.
A standout feature is the AI-powered voice assistant, which learns user behavior to provide a personalized experience. Whether adjusting climate control, locating charging stations, or scheduling a service appointment, a simple voice command does it all. MG has ensured that the Windsor EV’s cabin is as smart as it is comfortable.
Comfort
The Windsor EV’s interior is a sanctuary of comfort. Upholstered in premium eco-friendly materials, the seats offer ventilation and a massage function in the front – a first in this segment. The rear seats, dubbed “aero lounge seats”, recline up to 135 degrees, offering unmatched comfort.
The EV architecture allows for a flat floor, resulting in generous legroom for rear passengers. Adding to the experience is a PM2.5 air purification system with ionizers, ensuring the cabin remains clean and healthy – a crucial feature in India’s urban environments.
Performance
The MG Windsor EV is powered by a 38 kWh LFP (Lithium Iron Phosphate) battery pack, known for durability and safety. The electric motor delivers 136 bhp and 200 Nm of torque, ensuring responsive and smooth acceleration.
The Windsor EV’s standout feature is its ARAI-certified range of 331 km on a single charge, with real-world tests confirming close to 300 km in mixed driving conditions. It supports fast charging, recharging from 20% to 80% in just 55 minutes using a DC fast charger, while a 7.4 kW AC home charger takes around 6-7 hours for a full charge.
Safety
MG prioritizes safety, equipping the Windsor EV with six airbags, ABS with EBD, electronic stability control, hill-start assist, and a tire pressure monitoring system. The car’s Advanced Driver Assistance Systems (ADAS) include adaptive cruise control, lane departure warning, autonomous emergency braking, and blind-spot detection – features typically seen in luxury cars. A 360-degree camera and parking sensors further ensure ease and safety while driving.
Innovative Ownership
One of the most innovative aspects of the Windsor EV is MG’s “Battery as a Service” (BaaS) model. This allows buyers to subscribe to the battery separately, significantly reducing the vehicle’s upfront cost. Customers pay for battery usage on a per-kilometer basis, tracked via telematics.
Alternatively, buyers can choose the traditional ownership model and purchase the car with the battery included. This flexible approach not only makes EV ownership more accessible but also addresses long-term concerns about battery replacement costs.
Market Impact
The MG Windsor EV has made a significant impact since its launch. With over 3,116 units sold in its first month, it became India’s best-selling EV, surpassing competitors like the Tata Nexon EV and Mahindra XUV400. Factors like competitive pricing (starting at ₹9.99 lakh under the BaaS model), feature-rich offerings, an impressive range, and MG’s strong brand reputation have contributed to its success.
Future Outlook
The Windsor EV is more than just a car; it’s a milestone for India’s EV industry. Its success proves that Indian consumers are ready to embrace electric mobility when offered a compelling combination of technology, affordability, and range. The innovative BaaS model could revolutionize how vehicles are owned and used, making EVs accessible to a broader audience.
As competitors step up their game, the Windsor EV has set new benchmarks, pushing the Indian automotive industry toward a cleaner, more sustainable future.
FAQs
What is the range of the MG Windsor EV?
The MG Windsor EV offers an ARAI-certified range of 331 km.
How fast can the MG Windsor EV charge?
The EV charges from 20% to 80% in 55 minutes with a DC fast charger.
What is the price of the MG Windsor EV?
The starting price is ₹9.99 lakh under the Battery as a Service model.
What is the BaaS model?
Battery as a Service allows buyers to pay for battery use separately.
What safety features does the Windsor EV offer?
It includes six airbags, ADAS, ESC, and a 360-degree camera.
