The Mahindra Thar has long been a symbol of ruggedness, adventure, and off-road prowess. Since its re-launch in 2020, it has captivated enthusiasts and families with its perfect blend of classic charm and modern upgrades. Now, Mahindra is taking the excitement a step further with the Thar Roxx.
This upcoming five-door luxury SUV is poised to offer a unique combination of adventure and comfort, designed to cater to a wider audience. With enhanced space, cutting-edge features, and undeniable style, the Thar Roxx is set to redefine expectations in the Indian SUV market.
Let’s look into the features and why this vehicle could be the next big thing for Indian consumers.
Legacy
The Mahindra Thar was first launched in 2010 and immediately stood out as the ultimate off-road companion, offering a perfect mix of rugged design and functionality. With its second-generation update in 2020, the Thar broadened its appeal by introducing significant upgrades in comfort, technology, and safety. The Thar Roxx takes this legacy further by focusing on spacious interiors, luxurious features, and family-friendly practicality, while retaining the adventurous spirit that defines its predecessors.
Performance
When it comes to performance, the Thar Roxx promises to be a powerhouse. Powered by a 2.2-liter, 4-cylinder, turbocharged diesel engine, it is expected to deliver around 130 bhp of power at 4,000 rpm and a torque of 320 Nm between 1,500 to 2,500 rpm. The vehicle will offer both 6-speed manual and automatic transmission options, ensuring versatility for varied driving preferences. This engine setup is designed for robust off-road performance while maintaining a smooth and efficient driving experience on highways and urban roads alike.
Efficiency
Although official fuel efficiency figures are yet to be disclosed, industry experts anticipate the Thar Roxx will deliver competitive mileage. Its engineering aims to strike a fine balance between power and fuel economy, making it an excellent choice for long drives and everyday commutes. Buyers can expect a vehicle that delivers strong performance without sacrificing fuel efficiency, ensuring practicality for a wide range of users.
Design
The Mahindra Thar Roxx is expected to maintain its bold and rugged DNA while introducing several modern design elements. The five-door layout will make it more practical for families and larger groups, providing better access and more space for passengers. A reimagined front grille gives it a commanding road presence, while sleek LED headlamps enhance both aesthetics and visibility. The muscular body lines emphasize strength and durability, appealing to those who value both style and functionality in an SUV.
Interior
Inside, the Thar Roxx is set to deliver a premium experience. The five-door configuration is expected to provide a spacious cabin that comfortably accommodates up to seven passengers. High-quality materials and premium upholstery will add a luxurious feel to the interiors. A modern touchscreen infotainment system is likely to feature smartphone connectivity, navigation, and Bluetooth options for seamless entertainment and convenience. Additionally, advanced climate control systems will ensure comfort for all occupants, regardless of external weather conditions.
Safety
Safety is a significant focus for the Thar Roxx. It is expected to include multiple airbags to protect passengers in case of a collision. Advanced features like an anti-lock braking system (ABS) and electronic stability program (ESP) will ensure better control and safety during both on-road and off-road drives. Rear parking sensors will make maneuvering and parking in tight spaces easier, contributing to an overall safe and user-friendly experience.
Target Audience
The Thar Roxx aims to cater to a diverse audience. Adventure enthusiasts will appreciate its rugged design and off-road capabilities, making it an ideal companion for investigating challenging terrains. Families looking for a reliable and spacious SUV will find its comfortable seating and practical layout appealing. Meanwhile, urban professionals who value style and modern features will be drawn to its sophisticated design and premium offerings. With its broad appeal, the Thar Roxx is set to become a popular choice in India’s luxury SUV market.
Competitive Edge
In the fiercely competitive Indian SUV segment, the Mahindra Thar Roxx will go head-to-head with models like the Toyota Fortuner, Ford Endeavour, and MG Gloster. These competitors are known for their reliability, luxury, and performance, but the Thar Roxx is expected to stand out with its unique combination of ruggedness, luxury, and competitive pricing. With an expected price range of ₹14–₹20 lakh, the Thar Roxx offers a premium experience at an accessible price, making it a strong contender in its category.
What to Expect
Anticipation for the Thar Roxx is high, with potential buyers expecting a comfortable and stylish SUV that excels in performance and reliability. Mahindra’s reputation for producing robust, high-quality vehicles adds to the excitement. The Thar Roxx is expected to cater to the demands of modern consumers while staying true to its adventurous roots, ensuring it appeals to a wide audience.
The Mahindra Thar Roxx represents a bold step forward for Mahindra, blending adventure, luxury, and practicality in one impressive package. Its powerful engine, spacious interiors, and advanced features make it an exciting option for a wide range of buyers. Whether you’re heading into the wilderness or cruising through city streets, the Thar Roxx promises to deliver an exceptional driving experience.
FAQs
What engine does the Thar Roxx have?
It features a 2.2L turbocharged diesel engine delivering 130 bhp.
How many doors does the Thar Roxx have?
The Thar Roxx has a five-door configuration for added practicality.
What is the expected price of the Thar Roxx?
It is expected to range between ₹14 lakh and ₹20 lakh.
Does the Thar Roxx support off-road driving?
Yes, it is designed for off-road adventures with rugged capabilities.
What safety features does the Thar Roxx offer?
It includes multiple airbags, ABS, ESP, and rear parking sensors.
